Zhuhai, the wave of electronic products fight the color TV industry show their skills
China is a large TV, since the national ownership of color TV, the interpretation of many wonderful stories, which, Zhuhai gold electrical appliances are also in their own way to write a moving picture. Recently, the reporter made a special trip to Zhuhai Special Economic Zone Gold Products Co., Ltd. responsible person in charge of the details of the development process of China's color TV industry and the development of Zhuhai, the growth of electrical goods.
Color TV industry development process is the process of escalating technology. In the early 70s, China's first color TV was born, is the original black-and-white TV quality breakthrough, followed by color TV technology research gradually in-depth, but immature. The introduction of color TV production line in the early 80s to achieve color TV production, the role of the market makes the domestic manufacturers to improve the performance of color TV, the quality of technology research and development, but this stage is still not complete this goal, the late 80s Japanese color TV enterprises with varieties Complete, perfect function, excellent quality to determine the dominance of the domestic color TV industry, and competition makes perfect color TV performance, quality of technology in the whole industry applications. 90 years, the domestic color TV manufacturers to reoccupy the market, learn from the lessons of the past, through cooperation, independent, joint research and development of technology, closely follow the world trend of color TV technology. Intense competition makes technology development cycle shorter, application faster, will have digital, flat, green, energy saving, high definition, human nature, such as the concept of color TV appears. In the late 90s, foreign brands to technology upgrades, is the domestic manufacturers in the profit dilution of the market competition and another impact, Changhong, Hisense, Skyworth and other manufacturers of the rapid follow-up, large screen, flat, Plasma, LCD TV products to become the mainstream trend of development. The 21st century, domestic brands, foreign brands in full competition, digital radio and television as the future standards, IT, communications manufacturers to bring digital technology gradually into the TV market, "home digital cinema" as the concept of future TV.
On the domestic color TV technology development stages of the initial division, 70's technology competition focused on the reliability and brightness of color TV, and in the 80's transition to improve the quality of the picture and sound quality, to solve the basic technical requirements of color TV, with With the consumption to the high-end, 90's competition rose to high-definition, and digital radio and television new technology standards, and communications, computers, home appliances integration trend of the 21st century competition focused on digital technology and software technology. Color TV technology itself revolution, the domestic manufacturers put forward new requirements.
From the above analysis we can see that the technical movement of color TV industry has its own characteristics:
1. The technical movement of the color TV industry is platform-driven, 1 is the relative 70's new technology platform, in this platform, the manufacturers use technology deepening, local innovation and other methods to make the platform slowly upward; 2 represents the technological breakthrough, Manufacturers quickly from 1 into the new higher platform 3, the technical movement of this feature provides support for the price movement.
2. From the technical movement of the whole process, through the introduction, learning, application of foreign color TV technology is an important measure of domestic manufacturers to develop technology. Late 80s Japanese TV brands with technology to capture the market, the late 90's foreign brands to seize the high-end color TV, to promote industry-wide technology movement has a huge role.
3. Technology movement in two ways to promote large-scale production of color TV, one is to create new products to stimulate demand, and through the price movement to stimulate the demand for existing products; the second is to solve the mass production, mass production of technical problems.
With the sustained and healthy development of the macro economy, the disposable income of the residents has been increasing, and the pursuit of high-level living conditions has created opportunities for the color TV from luxury to ordinary consumer goods, thus providing a possibility for the scale of color TV industry. Manufacturers continue to enter the industry to make the competition more intense, product convergence and total cost of the leading color TV manufacturers on the proposed large-scale requirements.
In 1995, China has 91 color TV enterprises, production of more than 100 million units have 10; to the end of 2002, more than 100 million units of production scale enterprises still have 10, but the total number is reduced to 68. According to statistics, the current color TV industry in Guangdong Province, there are nearly 200 companies, which shows that the color TV industry in the scale of expansion, it is the market step to a strong brand focused on the process, on the whole Changhong, TCL, Konka, Skyworth, Hisense , Haier, etc. occupy more than 80% of China's color TV market share. This fully reflects the scale of the color TV industry, the integration of resources, optimize the use of the decisive role.
Continued to good external environment, support, color TV industry in the oversupply of the market situation is still expanding production capacity, production. Advantage of the manufacturers in each stage of the profit margins reduce the process of gaining profits through the technology, price competition squeeze inferior manufacturers, thus occupying a larger market share. And in the expansion of market share, based on innovative products, optimize the channel, access to new profit margins and gradually compressed to form a sustained scale of movement. In this process, the advantages of manufacturers in the scale of the virtuous cycle of movement, while the inferior manufacturers in the vicious cycle of repression from the market. Continued the process of making the color TV industry, the scale of movement toward the expansion, the direction of centralized operation.
In this regard, the goods Electric Co., Ltd. in their own advantages, combining the strengths and make remarkable achievements! Zhuhai Special Economic Zone Jinpin Electric Appliance Co., Ltd. (Jinpin company) was established in December 1994, is a collection of digital television technology development, production and sales as one of professional companies, the company in December 2001 successfully achieved restructuring. "Adhere to people-oriented, rely on modern management, the use of advanced technology, providing quality products to meet customer needs, striving for well-known brands." Quality.
Since the restructuring, the company invested a lot of money for technical and management system reform, determined to revitalize the cause of China's color TV as its mission, and has with Japan's Toshiba, Sanyo, Mitsubishi, the Netherlands and other Philips companies to develop the most advanced products. With a strong economic strength, advanced technology, scientific management, excellent technical personnel, mature capable management team, the full implementation of ISO9000 (ISO9001: 2000) quality management system for China's electronics industry has made a contribution to the development . And formed a unique "people-oriented, unity and development, rigorous truth-seeking, the credibility of the first" spirit of the goods business.
Jinpin company now has registered capital of 66.8 million yuan, the plant area of over 20 million square meters, technology and production equipment in the domestic industry-leading level, with mass production strength. A digital electronic product development, manufacturing, sales as one of the high-tech private-owned enterprises. The company mainly engaged in products for color TV, color TV and its supporting color TV movement, Molded TV, digital tuner, chip electrolysis, high-quality speakers, magnetic materials, packaging cartons, modified PP plastic particles. With scientific research, engineering and manufacturing technology professionals hundreds of people, is China's color TV and injection molding industry-leading enterprises. The company has the production of dedicated SMT SMT placement machine, AI plug-in machines, automatic riveting machines and other imported equipment, automatic color TV movement production line, color TV sets high-speed line, SKD assembly line, large injection molding machine (500T models) Precision injection molding machine more than 90 Taiwan, 100 million fully enclosed clean bright paint spraying lines, and so the most modern production equipment.
The company's wide variety of products, dazzling. Developed and produced a variety of CRT color TV from 14 "to 34", from flat to ultra-flat, flat "CTV", "HDTV" and 14 "and 21" TV / DVD ". "LCD", 42 ", 46" "PDP" coming soon 20 ", 27", 32 ", 37". CRT color TV with color matching from 14 "-34" variety complete. Recently launched modeling flat, white in color, mirror painting more than 10 series, more than 40 new varieties. Color movement is complete specifications, with a variety of different formats around the world, with graphic, NICAM, a variety of software interfaces and other functions, and the new color TV shape to match, so that products reach a perfect position.
Entering the 21st century, the company's business by leaps and bounds, high-speed production growth, improve the quality and stability, management is maturing. Southeast Asia, the Middle East, Russia, Africa, Oceania, Latin America, more than 40 countries and regions, the domestic products (such as the United States, Japan and the United States), the United States and other countries and regions, Also popular in the motherland in all directions. Products have passed the "CB", "3C" certification and the international "UL", "CE", "SASO" certification, passed the ISO9001 international quality management system certification. Mr. Lin Erfeng has also been awarded the title of "Patriotic Entrepreneur". He has been honored as "National Quality Service Satisfactory Enterprise", "National Quality Trustworthy Product", "Honoring Contract and Keeping Promises" and "Guangcai Star".
In color TV products to the network, intelligence, information technology, high-definition, multimedia, LCD, plane, projection, and other aspects of the era. Zhuhai Jinpin Electric Appliance Co., Ltd. will be updated, more beautiful products return to the community, with good service and preferential prices to meet market demand, Zhuhai Electric Co., Ltd. will always remember the belief is "pay attention to a successful pursuit of perfect, Integrity, service thousands of households. "